Cypress, Ltd. Launches Energy-Focused Marketing Communications and Research Offerings
Consulting Company to Help Businesses Quickly Understand and Reach Energy, Renewable and Sustainability Markets
Coto de Caza, CA, November 11, 2008- CYPRESS, LTD today announced the launch of a full-range of marketing research and communication services for businesses trying to comprehend and reach the energy and sustainability markets. Created in response to a frustrating search for marketing services from a company that deeply understood the energy market, CYPRESS, LTD. decided to gather marketing talent and leverage existing in-house knowledge to fill the void.
“I spent so much time interviewing marketing companies that just didn’t understand our company’s energy and renewable market,” states Tom Smolarek, president of CYPRESS, LTD. “I didn’t want to waste time and money teaching a marketing company about the business. I wanted results right away.”
Smolarek used his own experience from his duties as President of CYPRESS, LTD., Director and General Manager for Honeywell and Square D Company energy business to create the initial framework for the new marketing services. He then tapped key team members at CYPRESS with experience at such organizations as Southern California Edison, Edison Utility Services and Edison International.
Finally, Smolarek brought in marketing talent that truly understands technology, energy, sustainability and marketing. The new members have experience working with sustainability consulting companies and CalTech (the California Institute of Technology), along with many energy-based companies including The Steadfast Group, InfoNetrix, air pollution control specialists and Geoenergy (a division of A.H. Lundberg and Associates). The entire marketing team leverages their years of technical experience, engineering knowledge, marketing and customer service in the utility, energy and sustainability industries to quickly bring results to companies looking increase brand and market awareness as well as educate their customers.
For additional information on CYPRESS LTD.’s energy, renewable and sustainability marketing services, contact Treena Colby at (206) 915-5516 or go to www.cyp-res.com
Based in Coto de Caza, CA, CYPRESS, LTD integrates an in-depth understanding of end-use markets and value-chains to support electric, gas, and water utilities in their efforts to motivate customers to adopt efficient behaviors and technologies. Also offering a full line of consulting and administrative capabilities from program design through 24/7 customer service, CYPRESS, LTD supports the highest possible participation rates, the greatest cost effectiveness and cost recovery, and efficient resource deployments that results in optimal public perception and enhanced brand image. CYPRESS, LTD is responsible for administering demand and efficiency programs for Pacific Gas &Electric, Southern California Edison, Southern California Gas Company and San Diego Gas & Electric, including the successful permanent peak load shift program Shift and Save . They will also provide the marketing, administrative and online ‘dashboard’ to help monitor and measure the program’s success.